Apps · Content · Books · Caleb King

Tech Simplified.

People In Tech is the parent company behind everything Caleb King builds: consumer apps, social media content, books, and his personal brand. One company, one idea: tech, simplified.

Explore the apps Watch the content

Everything under People In Tech

One company. Everything Caleb builds.

01 · Build

Apps

Consumer apps built on one idea: technology should be simple to use.

See the apps

02 · Explain

Content

Videos and posts that break down technology in plain language.

Watch the content

03 · Write

Books

The Unfair series: practical books on skills, systems, and businesses.

Explore the books

04 · Lead

Caleb King

The founder's personal site: background, writing, and projects.

Visit KingCaleb.com

Apps

Apps from People In Tech.

View all apps

Coachh

Beta

Your 24/7 health coach.

Your calorie counter, workout log, habit tracker and coach in one simple chat, all personalized to you. Text what you ate, lifted and weighed, and Coachh tells you exactly what to do today.

iPhone + Apple Watch · Free during the beta

Visit Coachh

SafetyKit

Available now

The parent's AI safety guide.

Ask a question, and SafetyKit runs trusted, open-source safety checks on usernames, links, apps, photos and phone numbers, then explains the result in plain English.

iPhone and iPad · Free plan, no card

Get SafetyKit

CreatorBase

Waitlist open

The AI operating system for personal brands.

Talk to Friday and turn what you know into planned, created, approved, and scheduled content without running a content team.

Waitlist open on getcreatorbase.com

Visit CreatorBase

Content

Tech, explained.

Videos that break down technology in plain language. New uploads land on YouTube first.

See all content

Subscribe on YouTube ↗

Books

The Unfair series.

Three books by Caleb King on skills, systems, and businesses. The first, Unfair Skills, is in development.

About the series

Waitlist open

Unfair Skills

Life isn't fair. Build your advantage. Working hard and still feeling overlooked? Unfair Skills explores how to communicate your value, build skills people notice, and create more options for your next move.

Visit UnfairSkills.com

The Unfair Series

UnfairSystems

Caleb King

Coming soon