Principal Software Engineer

Caleb King
Software engineering
15 years in tech, including leading engineering teams at Forbes. What we build is meant to keep working after the demo.
More about Caleb
AI-generated scenes, made by us.
01The problem
If any of these sound like your week, you're not alone. Most of them were slowing you down long before AI showed up. Here's how we'd fix each one for you.
/01
We map how your work moves today, then automate the repetitive steps in your emails, reports, admin, and customer service.
Workflow Automation →
#Software engineering
/02
You get a clear plan: which work to start with, which tools to use, and what to leave alone.
AI Consulting & Strategy →
#Software engineering#Cybersecurity#Digital marketing
/03
We run hands-on workshops on your team's real work, so your people know what to hand to AI and how to check the result.
AI Fluency for Teams →
#Training
/04
You get simple rules for data, tools, and review, so your team stops guessing and you know where the risk is.
Cybersecurity & Safe AI Use →
#Cybersecurity#Training
/05
We review it, fix what's broken, and harden it before it costs you customers or data.
Vibe Code Cleanup →
#Software engineering#Cybersecurity
/06
We automate your reporting and repetitive content work, and tie it to the numbers that bring you customers.
AI for Digital Marketing →
#Digital marketing#Training
02Services
We provide practical AI consulting and automation services for companies that want results, not just theory. Our work is tailored, transparent, and focused on the areas of your business where AI makes a real impact.
03Trainings and workshops
AI only pays off when your team uses it well. Six hands-on trainings, in person or remote, each led by the person on our team for that area and tailored to the work your team really does.
Led by Caleb, Andrew, and Jordan
Software engineering, cybersecurity, and digital marketing

/01
For everyone on the team
Your team learns what to hand to AI, how to ask for it clearly, and how to check what comes back, practicing on their own work.
FixesAI tools you pay for that your team barely uses, or uses without checking.
/02
For owners, executives, and team leads
Leaders agree where AI should pay off first, set simple ground rules, and choose a pilot they can measure, following the path Anthropic recommends for adopting AI.
FixesNo plan, no rules, and no agreement on where to start.
/03
For developers and technical teams
Engineers learn to build with AI coding tools and agents, then review, test, and secure what they produce, and turn their best habits into shared team practice.
FixesAI-written code reaching users before anyone has checked it, and AI habits that live in one person's head.
/04
For everyone, plus the people who manage your tools
Your team learns what data can go into AI and what can't, how to spot AI-made scams, and what to do when something looks wrong.
FixesNobody's sure what's safe to put into AI, and scams keep getting more convincing.
/05
For marketing and sales teams
Your team learns how search engines and AI answers pick their sources, how to use AI in marketing work without losing what makes you credible, and how to tie it all to leads and revenue.
FixesMarketing takes too long, and you can't see what's working or why AI tools don't mention you.
/06
For anyone making video, social posts, or newsletters
Your team learns a repeatable way to go from idea to script to finished post with AI's help, keep your own voice, and get more out of every piece.
FixesContent takes too long to make, and AI-made content sounds like everyone else's.
04How we do it
No generic advice. No complicated dashboards. Just practical improvements.
Start with one workflow. Prove it works. Then decide what's next.
Why delay hurts
05Who you'll work with
We're a hands-on AI consulting team with backgrounds in software engineering, cybersecurity, and digital marketing. We find what's slowing your business down, then fix it with AI that's built properly, kept secure, and tied to revenue.
Principal Software Engineer

Caleb King
15 years in tech, including leading engineering teams at Forbes. What we build is meant to keep working after the demo.
More about CalebCISO

Andrew Wise
AI touches your data, your accounts, and your vendors. With a CISO on the team, those risks get looked at before anything goes live.
More about AndrewCRO

Jordan White
AI work should show up in how you win customers. Digital marketing and SEO experience keeps it pointed at revenue, not just busywork.
More about Jordan
Sound familiar?
Practice manager
Retyping patient details from one system into the next.
06Easy first step
Pick one routine task. We'll automate it end to end and leave everything else unchanged.
Send a message and answer a few quick questions. We reply within 48 hours.
07Help & info
No. Our process is built for business owners and teams without one. We explain each step in plain language and handle the technical setup and integrations.
Send us a message and answer a few quick questions on our contact page. We read every response and reply within 48 hours with pricing for what you need. Pricing depends on the project's scope, and you'll know what's included before work starts. You can also email hello@peopleintech.io directly.
Because pricing depends on the work. The survey tells us what you need and whether we're the right people for it, so we don't waste your time.
Yes. Trainings and workshops can stand on their own, in person or remote, with no consulting project attached. Caleb King leads them.
The team: Caleb King (software engineering), Andrew Wise (cybersecurity), Jordan White (digital marketing). No salespeople in between.
No problem. We handle the process from start to finish. Share your goals and we'll do the rest.
You can cancel at any time. There are no long-term lock-ins, and everything we've built for you stays yours.
We aim for measurable results. If you're not satisfied, we'll adjust the solution or discuss a refund, depending on the stage of the project.