One brief. Six creators. Every format.
People In Tech is a GenAI agency that blends AI tools with a roster of trained creators. Performance ads, cinematic brand video, UGC, agentic workflows — same brief, six voices, every social ratio.
How to Build Your First AI Customer Support Chatbot
Studio
Hyper Motion · 16:9
StudioCaleb · Founder
Founder portrait
Higgsfield AI Tutorial: Seedance 2.0 + Cinema Studio for Beginners (2026)
Studio
Brand film · 16:9
We need a Kang Dynasty movie #avengers
Is it the right time to jump back into Mortal Kombat?
Studio
Motion · 16:9
StudioThe studio
Studio editorial
Caleb · Founder
UGC · 16:9
Learn how to make Harry Potter swole af #ai
Apple’s shutdown of Vibe Coded Apps: What you need to know
What Does an AI Architect Actually Do? (From Someone Who Does It)
Studio
Product · 1:1
That Michael Jackson movie get me feeling #michael
Saros better than Returnal #ps5
Caleb · Founder
Review · 9:16
Imagine putting yourself in AI movies #ai
StudioMaya Patel · Team
Team · AI engineering
Sofia · Roster
UGC · 9:16
I Tried Higgsfield AI… This Changes Content Creation
Roster
UGC · 9:16
Unlocking AI: Mastering Claude for Your Business Growth
Unlocking AI Magic: Create Viral Videos Effortlessly!
Are You an AI Expert or Just a Casual Fan?a
Ava Reid · Roster
Entertainment · 9:16
Should You Upgrade Your M1 Max or Wait for the M6?
StudioMarcus Thompson · Team
Team · Creative direction
Jordan Wells · Roster
Review · 9:16
Disney is planning on using Ai and robots at theme parks
Adding ChatGPT to your business doesn’t make you an AI expert #chatbots #aichatbots
Eliana Cruz · Roster
Beauty UGC · 9:16
247K
YouTube views / month
88K
new viewers / month
4.1%
CTR · 2x industry avg
GenAI
Studio
↓ Scroll to expand
We build and run GenAI systems for real businesses.
Performance ads, agentic workflows, AI-native products. All shipped without a single call. Email us a brief — we reply within 48 hours.
Creative that converts — across every industry.
DTC skincare. B2B SaaS. Local service. We generate 4K brand-quality ads in every social ratio — Meta, TikTok, Instagram, Google Display — and then run the campaigns.
DTC Skincare · 16:9
B2B SaaS · 4:5
DTC Skincare · 9:16
B2B SaaS · 1:1
DTC Skincare · 4:5Your brand.
Every ratio. Every platform.
One brief → 20–40 brand-tuned creatives per month, in all social formats, with a trainable Soul Character for consistent talent across every ad.
See pricing →
B2B SaaS · 16:9
DTC Skincare · 1:1
B2B SaaS · 9:16We don't just make ads. We run them.
People In Tech is a GenAI agency for performance-driven businesses. We generate brand-quality creative AND operate the campaigns it runs in — Meta, TikTok, Google, end to end.
Generate brand-quality ads + content.
Higgsfield Cinema Studio, Soul, Marketing Studio, Veo, Kling — we operate the GenAI pipeline that produces creative your brand can actually run. Static ads, UGC, product hero, video, all on-brand.
- 20–40 brand-tuned static + video creatives / month
- Trainable Soul Character for consistent talent across creatives
- Every Meta / TikTok / YouTube ratio shipped together
Run your paid social — end to end.
We don't just hand off images. We set up Meta, TikTok, and Google campaigns, wire pixels and conversion tracking, push creatives, and watch the numbers daily. Your ad spend, our operations.
- Campaign setup on Meta · TikTok · Google · LinkedIn
- Pixel + conversion tracking + UTM hygiene
- Daily monitoring, weekly creative pushes, Loom reporting
Iterate weekly until it converts.
Performance data goes back into the GenAI pipeline. Underperformers get retired, winners get variants generated and tested. The creative refresh isn't a quarterly project — it's a weekly cadence.
- Weekly winner / loser analysis on every campaign
- A/B test plan generated from performance data
- Monthly strategy review — Loom walkthrough, no calendar links
The stack we ship with — and teach
We ship GenAI work, not slide decks.
Three packages. Email a few sentences and we'll reply with a Loom + scoped quote within 48 hours. No discovery calls, no pitch decks.
See it in action
Performance Ads + Creative
From $3,500/mo
We generate brand-quality ad creative AND run the campaigns. Meta, TikTok, Google, end-to-end — pixel setup, daily monitoring, weekly creative refreshes informed by what's actually converting.
- 20–40 brand-tuned static + video creatives / month
- Soul Character training (1 reusable identity)
- Meta · TikTok · Google ad campaign setup + management
- Pixel + conversion tracking + UTM hygiene
- Weekly creative refresh based on performance
- Loom reporting + 1 strategy review / month
See it in action
Agentic Workflow Build
From $7,500
We design and ship the agent stack that actually runs your back office: lead capture, customer ops, content engine, analytics — wired with MCP and n8n.
- 3–5 production agents / workflows
- Custom MCP servers + tool integrations
- n8n / Make orchestration layer
- Notion or Slack reporting
- Remote build · 2–3 weeks, email-only
- 60-day email support + 1 free revision
See it in action
Full GenAI Stack
Custom
End-to-end AI-native product or platform. Architecture, agents, frontend, infra. Engineering-director caliber, shipped through email with weekly Loom updates.
- Architecture review + roadmap
- Full-stack build (Next.js, Supabase, AI)
- Agent fleet with MCP tooling
- GenAI media pipeline (images + video)
- Remote build · 4–6 weeks, email-only
- 90-day email support
Need something different?
Send a few sentences about what you're building. We'll reply within 48 hours with a scoped quote — or honestly tell you if we're not the right fit.
hello@peopleintech.ioWhat we can ship, on demand.
Every tile below is a real output from our pipeline — Higgsfield Cinema Studio 2.5, Soul 2.0, Marketing Studio, Nano Banana Pro. This is the kind of brand-quality creative we ship into client engagements every week.
Models we ship with
- Cinema Studio 2.5
- Soul 2.0
- Soul Cinema
- Marketing Studio
- Nano Banana Pro
- Veo 3.1
- Kling 3.0
Cinematic product hero — magazine-grade lighting, 4K
Model · Higgsfield Cinema Studio 2.5
Brand typography & 4K text rendering for campaigns
Model · Nano Banana 2 (Pro)
Trainable Soul Character → consistent UGC at scale
Model · Higgsfield Soul 2.0
One-click DTC ads in every social ratio
Model · Marketing Studio Image
Editorial 9:16 pins for organic social
Model · Marketing Studio Image
Cover-quality fashion portraits on demand
Model · Higgsfield Cinema Studio 2.5
Cinema-grade brand stills for founder narratives
Model · Soul Cinema
Stylized brand illustration in your accent palette
Model · Z Image
Want this kind of creative on a weekly cadence?
Our Performance Ads + Creative package ships 20–40 brand-tuned visuals like these every month — and runs them as paid campaigns on Meta, TikTok, and Google with a trainable Soul Character for consistent talent across every creative.
Brand video, on demand.
Cinematic brand films, hero product video, and kinetic brand motion — shipped on the same weekly cadence as our static creative. Each tile below is a real Higgsfield render from our pipeline.
Video models we ship with
- Seedance 2.0
- Cinema Studio 3.0
- Veo 3.1
- Kling 3.0
- Marketing Studio Video
Cinematic establishing shots — slow dolly, magazine-grade lighting
Seedance 2.0 · 5s · 16:9
Hero product rotation — 1:1 social-ready
Seedance 2.0 · 5s · 1:1
Motion graphics for kinetic brand reveals and logo stings
Kling 3.0 · 5s · 16:9
Want this in your ad rotation?
Our Performance Ads + Creative package includes brand video alongside static creative — Reels, TikTok-ready 9:16, and 16:9 hero film, all tuned to your brand and refreshed weekly.
Every campaign, five formats deep.
No more “give us 30 generic Reels.” Every brief is split evenly across the five UGC formats that actually move the needle on Meta and TikTok this year — plus cinematic add-ons on request.
~75%
UGC-first ratio
4–15s
Per clip · platform-native
9
Marketing Studio presets
Beverage. Beauty. Apparel. SaaS. Home.
Same pipeline, every category.
The 5-format split adapts automatically to the product category — virtual try-on for apparel, recipe tutorials for food, unboxing reveals for premium gift, hyper-motion hero for DTC. You bring the product, we route it.
UGC Entertainment
Challenge-style clips, blind tries, $100 dares, product-flying-into-frame deadpan reactions — the product is the punchline.
→ Scroll-stopper at the top of funnel.
Street Interview
Erewhon-style sidewalk strangers. "Rate this out of 10," "sing for the product," "try it on a hot day" — real-people-feel.
→ Builds social proof without a polished script.
Unboxing
Premium reveal energy — trio drops, ribbon-pull, hangtag macros, subscription-box moments. The packaging IS the hook.
→ Hero moments for launches, gift sets, drops.
Product Review
Honest talking-head with the product in hand. Label-read, ingredient reveal, side-by-side, "I tried this for 7 days."
→ Conversion driver — the format that closes the deal.
ASMR
Sound-led close-ups — cap-unscrews, glug pours, condensation slides, ice-drops. Caption-only / no music / audible product handling.
→ Save-driver. Watched in bed at 11pm.
Same brief. Cinematic and creator.
Both clips below were generated from the same product reference image. One brief fans out into every format the campaign needs.
Cinematic hero · Meta + YouTube
Product hero shot
TikTok + Reels native
Creator-style showcase
When you need production-grade on top.
Cinematic presets sit outside the default UGC mix — high cost-per-asset traditionally, near-instant via our pipeline. Add them when the campaign needs a hero piece.
Hyper Motion
Kinetic product hero shots — splash, pour, spin, drop. Magazine cover energy.
TV Spot
15-second cinematic narrative spots in a polished commercial register.
Wild Card
Surreal one-shot creative — FOOH stunts, dreamlike scale, impossible product moments.
Virtual Try-On
Casual or studio-grade try-before-you-buy for apparel, eyewear, accessories.
Send the product. We'll ship the whole mix.
Drop a product URL or a single image into an email. You'll get a 5-format content plan + first-week creative back within 48 hours. Async-only, no calls.
Founder takes. Roster creators. One brief.
Three live renders from the same product brief, shipped this week. Founder walks the studio, founder reviews the bottle, roster creator pulls a real first-impressions take — all from one product image, all in under an hour of render time.
2+
Founder takes
18
Roster creators
1h
Brief → first render
Product Review · 9:16
Caleb King · Founder
Honest first look — the bottle, the cap, the feel.
UGC Studio Walk · 16:9
Caleb King · Founder
Walk-and-show — pulled from a 30-second studio dolly.
UGC First-Impressions · 9:16
Sofia · Roster creator
Trained creator — same product brief, different voice.
Your founder + our roster. Both faces of the ad mix.
Train a Soul Character on you (one upload, ten minutes) and we'll alternate your face with our trained roster — so creative reads as a real small company, not a faceless feed.
Three engagements, measured in outcomes.
We're not running named case studies until clients explicitly opt in. Until then, here's what we've actually shipped — industry, problem, what we built, and the numbers attached.
GenAI lead system that triages every DM in under 60 seconds.
Problem. Inbound DMs hitting 12-hour response time across IG and TikTok; ads team burning hours triaging which leads were qualified.
Solution. MCP-orchestrated agent qualifies inbound with brand-tuned prompts, posts warm leads to Slack with a one-line summary, and books the rest into the founder's email.
- <60s average first response
- 3× qualified-lead-to-call ratio in month 1
- ~14h/week of marketing labor returned
Replaced a $20K/yr SaaS with an agentic ops stack.
Problem. Six-person ops team manually answering L1 customer-success tickets; legacy ticket-triage SaaS at $20K/yr was inaccurate and unloved.
Solution. Four specialized agents (intake / triage / KB lookup / escalation) wired through custom MCP servers exposing internal tools, with a Notion-based reporting layer.
- 47% of L1 tickets resolved without human
- CS hire deferred indefinitely
- Replaced legacy SaaS
Weekly creative pipeline that scales without new headcount.
Problem. Founder-led ad creative was the bottleneck — 1–2 weeks per campaign across four retainer clients, and the team was already at capacity.
Solution. Higgsfield + Soul character training per client, Marketing Studio templates for ad ratios, and a Notion review workflow that ships weekly creative drops by email.
- 4 retainers serviced weekly without new headcount
- 60+ approved creatives in month 1
- 80% lower per-asset cost vs prior pipeline
How we ship, on tape.
Operator-level walkthroughs of the workflows we use on every client engagement — Claude Code, Cursor, MCP servers, Higgsfield, n8n. New tutorials weekly.
Tutorial · 1:48
How to get a brand deal using AI and social media #brandtech
How to Build Your First AI Customer Support Chatbot
11:05
Anthropic shuts down Claude Code access and developers fume
1:09
Is anyone hyped for #mandolorian #grogu #pawnstars #bobafett
1:20
More from the channel
Browse all →
Caleb King — an operator, not an influencer.
Engineering Director. AI Architect. Caleb has spent the last decade shipping platforms at Forbes, USAA, and Ticketmaster — measuring impact in millions of dollars and millions of users.
People In Tech is the agency he runs to share what actually works: GenAI services for companies, LaunchKit for builders, and weekly YouTube tutorials for everyone in between.
Async-first by design. Email-only by choice. Every engagement is delivered without a single calendar link.
Forbes
35%+ AI throughput lift
USAA
Senior platform engineer
Ticketmaster
$54M+ revenue impact
Director by 30
Engineering leadership
Caleb King
Engineering Director · AI Architect
Building People In Tech · Async first
Recent from Caleb
Anthropic shuts down Claude Code access and developers fume
A look at the kind of long-form work the channel is built around.
Built by operators, not freelancers.
A small senior team — engineers, creative directors, and strategists who've shipped at Forbes, Stripe, DDB, and Wieden+Kennedy. Async-first. No discovery calls, no junior account managers, no slide decks.
FounderCKFounder · Engineering Director
Caleb King
Ex-Forbes, USAA, Ticketmaster. Drove $54M+ revenue, 35%+ AI throughput. Architects every engagement, signs every brief.
MPSenior AI Engineer
Maya Patel
Ex-Stripe ML. Owns the GenAI media pipeline — Soul Character training, video gen, and the agent fleet that keeps it running async.
MTCreative Director
Marcus Thompson
11 years across DDB and Wieden+Kennedy. Translates brand briefs into ad creative that ships in days, not quarters.
SRBrand Strategist
Sofia Reyes
Built brand systems for 40+ DTC and B2B SaaS launches. Runs strategy sessions over email — never a discovery call.
JCHead of Production
Jordan Chen
Production lead on 200+ campaigns. Owns delivery — every Loom, every QA pass, every revision in your inbox by 9am.
One brief.
Five senior operators reviewing every frame.
Every campaign passes through engineering, creative, strategy, and production — in that order — before it lands in your inbox. No outsourced cogs, no junior handoffs. The same five people are on every account.
5
Senior on every account
48h
First creative round
0
Discovery calls
Three steps. No calls. No friction.
Email us
Send a few sentences to hello@peopleintech.io. Caleb reads every email himself, usually replies within 48 hours.
Async scoping
We send back a Loom + scoped quote. You review on your time. No calls, no scheduling tag, no pressure.
Build & ship
We build async, ship in days or weeks, and hand off via Notion + Loom walkthrough. You launch when ready.
Async in 60 seconds
Real comments. Real results.
From the YouTube community, clients, and builders who use our tools and tutorials.
Calvin B.
YouTube · @techbuilder_cal
“Just followed your Claude Code tutorial. Had a working agent in 45 min. No other channel teaches at this level.”
Maya K.
Instagram · @dtcfounder_mk
“People In Tech shipped our entire GenAI ad pipeline in 2 weeks. First Meta campaign: 4.1% CTR. Industry avg is 2%.”
Raj N.
YouTube · @aioperator99
“Best Higgsfield breakdown I've seen. Technical, clear, no hype. This is why I watch every upload.”
Jordan T.
X · @solobuilder_jt
“LaunchKit is insane. Auth + billing + AI gateway all wired up. Shipped my SaaS in a weekend. Saved 3 weeks of plumbing.”
Reina X.
Instagram · @growthops_rx
“Used the n8n + Claude MCP tutorial to automate our lead pipeline. 3× qualified leads in the first month.”
Calvin B.
YouTube · @techbuilder_cal
“Just followed your Claude Code tutorial. Had a working agent in 45 min. No other channel teaches at this level.”
Maya K.
Instagram · @dtcfounder_mk
“People In Tech shipped our entire GenAI ad pipeline in 2 weeks. First Meta campaign: 4.1% CTR. Industry avg is 2%.”
Raj N.
YouTube · @aioperator99
“Best Higgsfield breakdown I've seen. Technical, clear, no hype. This is why I watch every upload.”
Jordan T.
X · @solobuilder_jt
“LaunchKit is insane. Auth + billing + AI gateway all wired up. Shipped my SaaS in a weekend. Saved 3 weeks of plumbing.”
Reina X.
Instagram · @growthops_rx
“Used the n8n + Claude MCP tutorial to automate our lead pipeline. 3× qualified leads in the first month.”
Calvin B.
YouTube · @techbuilder_cal
“Just followed your Claude Code tutorial. Had a working agent in 45 min. No other channel teaches at this level.”
Maya K.
Instagram · @dtcfounder_mk
“People In Tech shipped our entire GenAI ad pipeline in 2 weeks. First Meta campaign: 4.1% CTR. Industry avg is 2%.”
Raj N.
YouTube · @aioperator99
“Best Higgsfield breakdown I've seen. Technical, clear, no hype. This is why I watch every upload.”
Jordan T.
X · @solobuilder_jt
“LaunchKit is insane. Auth + billing + AI gateway all wired up. Shipped my SaaS in a weekend. Saved 3 weeks of plumbing.”
Reina X.
Instagram · @growthops_rx
“Used the n8n + Claude MCP tutorial to automate our lead pipeline. 3× qualified leads in the first month.”
Reina X.
Instagram · @growthops_rx
“Used the n8n + Claude MCP tutorial to automate our lead pipeline. 3× qualified leads in the first month.”
David L.
LinkedIn · @b2b_ops_dl
“Hired them for the Agentic Workflow Build. MCP servers, n8n flows, Slack bot — on time, email-only. Engineering director caliber.”
Amara M.
YouTube · @devtools_am
“Cursor + Claude workflow video changed how our entire team builds. I've shared it 6 times this week.”
Yusuf R.
X · @indie_saas_yr
“Only AI channel I have notifications on. Caleb actually ships things before teaching them. Rare.”
Sasha P.
YouTube · @senior_eng_sp
“Their YouTube channel is the only one I trust on AI tools. No sponsored segments, no hype — just operator-level content.”
Reina X.
Instagram · @growthops_rx
“Used the n8n + Claude MCP tutorial to automate our lead pipeline. 3× qualified leads in the first month.”
David L.
LinkedIn · @b2b_ops_dl
“Hired them for the Agentic Workflow Build. MCP servers, n8n flows, Slack bot — on time, email-only. Engineering director caliber.”
Amara M.
YouTube · @devtools_am
“Cursor + Claude workflow video changed how our entire team builds. I've shared it 6 times this week.”
Yusuf R.
X · @indie_saas_yr
“Only AI channel I have notifications on. Caleb actually ships things before teaching them. Rare.”
Sasha P.
YouTube · @senior_eng_sp
“Their YouTube channel is the only one I trust on AI tools. No sponsored segments, no hype — just operator-level content.”
Reina X.
Instagram · @growthops_rx
“Used the n8n + Claude MCP tutorial to automate our lead pipeline. 3× qualified leads in the first month.”
David L.
LinkedIn · @b2b_ops_dl
“Hired them for the Agentic Workflow Build. MCP servers, n8n flows, Slack bot — on time, email-only. Engineering director caliber.”
Amara M.
YouTube · @devtools_am
“Cursor + Claude workflow video changed how our entire team builds. I've shared it 6 times this week.”
Yusuf R.
X · @indie_saas_yr
“Only AI channel I have notifications on. Caleb actually ships things before teaching them. Rare.”
Sasha P.
YouTube · @senior_eng_sp
“Their YouTube channel is the only one I trust on AI tools. No sponsored segments, no hype — just operator-level content.”
Questions, answered. No call needed.
Never. Every engagement is remote — Loom walkthroughs, shared Notion docs, and email. If you want to get on a call, we're not the right studio for you. That's by design, and it's why we can ship fast.
Ready to ship something without the meetings?
Tell us what you're building. We reply within 48 hours with a Loom and a scoped quote — or honestly tell you if we're not the right fit.
- Email-only · no calendar links
- Engineering-director caliber across stack + agents + GenAI media
- One reply within 48 hours, every time
Prefer email? hello@peopleintech.io