Caleb King. I do the work myself.
I help small and mid-size business owners get practical AI results — modern websites, complete brand systems, high-converting ad creative, and hands-on team training. Everything is delivered async via email. No meetings, no fluff, no handoff to a junior team.
Caleb King — I ship the work for small businesses myself.
For the last decade I built and scaled platforms at Forbes, USAA, and Ticketmaster. Now I bring that same caliber of execution directly to small and mid-size business owners — websites, brand systems, ad creative, and team training.
No junior team. No retainers. No calendar links. Every website, brand kit, campaign, and workshop is delivered by me, async via email.
If you want the founder doing the work, you’re in the right place.
Forbes
35%+ AI throughput lift
USAA
Senior platform engineer
Ticketmaster
$54M+ revenue impact
Director by 30
Engineering leadership
Caleb King
Engineering Director · AI Architect
Building People In Tech · Async first
Team Training
Your team, not another dashboard
Practical workshops + 30 days of async support so your people actually run their own AI systems.
Founder-led. Small network when needed.
I personally handle strategy and delivery on every engagement. When a project benefits from extra specialized hands (advanced development, motion, etc.), I bring in senior collaborators I trust — never a big team or juniors. Async-first. No discovery calls. No slide decks.
FounderCKFounder
Caleb King
I personally deliver every website, brand kit, ad campaign, and training workshop. When a project needs specialized help, I bring in a small, trusted network of senior specialists I’ve worked with for years — never juniors or a rotating cast.
One brief.
Founder + senior specialists when needed.
I personally lead strategy and delivery on every project. When extra depth is required (advanced dev, motion, etc.), I bring in a small network of senior specialists I trust. No juniors, no handoffs, no discovery theater.
1
Founder on every account
48h
First delivery
0
Discovery calls
Three steps. No calls. No friction.
Email us
Send a few sentences to hello@peopleintech.io. Caleb reads every email himself, usually replies within 48 hours.
Async scoping
We send back a Loom + scoped quote. You review on your time. No calls, no scheduling tag, no pressure.
Build & ship
We build async, ship in days or weeks, and hand off via Notion + Loom walkthrough. You launch when ready.
Async in 60 seconds
Ready to upgrade your digital presence?
I collaborate closely with founders, brands, and creators to build, deploy, and scale premium AI integrations, custom software architectures, and automated content workflows.
- Direct collaboration with the founder
- Engineering-director caliber across stack + agents + GenAI media
- Transparent pricing & detailed scopes to kickstart projects
Let's start the conversation
Send a note detailing your business goals, estimated budget range, and desired timeline.
What to include (optional)
- Project goals & key requirements
- Estimated budget range
- Desired launch date or timeline
- Existing briefs or design inspiration