Media Kit &
Brand Guidelines.
Official visual assets, styling rules, typography pairings, and press resources for People In Tech. Direct files download.
Brand Color Systems
Click on any swatch card below to copy its Hex color code directly to your clipboard.
Logo Identifiers
High-resolution logo systems available in multiple styling configurations.
Wordmark Main Logo
Main white/peach wordmark logo used in headers & banners.
Brand Icon Mark
Peach abstract logo mark used for avatars & favicons.
Dark Background Logo
Branding asset placed over textured dark background elements.
Dark Transparent Logo
Charcoal wordmark variant for printing and light layouts.
Typography & Font Families
We use a structured system of typography pairing Inter for reading elements and Playfair Display for displays.
Playfair Display
Used for page headers, section badges, and highlighted styling blocks. High stroke contrast with graceful curves.
Inter
Used for paragraph descriptions, listings, button calls, and data interfaces. Highly legible across resolutions.
Caleb King
Engineering Director, Founder & Instructor
Caleb is an AI architect and full-stack software designer with over 8 years of experience building modern web platforms, paid social media engines, and enterprise automation pipelines. He founded People In Tech to deliver practical AI services straight to business owners without agency overhead.
100/100
Lighthouse Score
8+ Yrs
Web Experience
24 Hrs
Proposal Handoff