Four offerings. Founder-led. Email-only.
Websites, brand systems, ad creative, and team training — practical AI work that actually moves the needle for small and mid-size businesses. Email a short summary of what you need and I'll reply with a clear scope and pricing within 48 hours. No calls, no theater.
Real work. Real results. No theater.
Websites, brands, ads, and team training — delivered async by the founder. Email a short note about your business and I'll send a clear scope and pricing within 48 hours.
AI Generated
AI Website Modernization
From $2,400
Fast, mobile-first, conversion-focused websites for small and mid-size businesses. We replace outdated sites with modern platforms that include smart lead capture, AI chat, and clear calls-to-action — delivered with full training and support.
- Next.js or Webflow implementation
- SEO, performance & mobile excellence
- AI-powered lead qualification
- Full analytics + training handoff
- 60 days post-launch support
- Ongoing retainer options available
AI Generated
Complete Brand Kits & Systems
From $1,800
A full, cohesive visual identity your whole business can use. Logo system, color & typography rules, social/email/print templates, packaging concepts, and ready-to-use Figma + Canva files — everything needed for consistent, premium presentation.
- Primary, secondary & favicon marks
- Complete color, type & icon system
- Social, ad, and email templates
- Print collateral & packaging mocks
- Figma + Canva files included
- Usage guidelines document
AI Generated
AI UGC & Ad Creative Production
From $900/mo
High-converting social ads and authentic UGC at scale. One brief produces 12–30 variants across formats so you can test fast and only pay for what works. Shipped async with performance notes.
- 9:16, 16:9, and square formats
- Founder-as-host or model UGC options
- Product photography + video reviews
- Monthly refresh packages
- Performance insights included
- Commercial rights + source files
AI Generated
AI Training & Team Enablement
From $1,500
Practical, hands-on workshops that turn your team into confident AI users. Prompt systems, content workflows, ad creation, and automation tailored to your exact business. Includes recordings and a 30-day async support window.
- Half-day or full-day live session
- Custom prompt libraries for your team
- Workflows for content & operations
- Recorded session + written playbook
- 30 days email follow-up support
- Optional ongoing monthly office hours
Need a custom AI stack integration?
Send a description of your stack and workflows. Caleb will review it and reply within 48 hours with a Loom walkthrough and scoped pricing.
hello@peopleintech.ioEvery campaign, five formats deep.
No more “give us 30 generic Reels.” Every brief is split evenly across the five UGC formats that actually move the needle on Meta and TikTok this year — plus cinematic add-ons on request.
~75%
UGC-first ratio
4–15s
Per clip · platform-native
9
Marketing Studio presets
Beverage. Beauty. Apparel. SaaS. Home.
Same pipeline, every category.
The 5-format split adapts automatically to the product category — virtual try-on for apparel, recipe tutorials for food, unboxing reveals for premium gift, hyper-motion hero for DTC. You bring the product, we route it.
UGC Entertainment
Challenge-style clips, blind tries, $100 dares, product-flying-into-frame deadpan reactions — the product is the punchline.
→ Scroll-stopper at the top of funnel.
Street Interview
Erewhon-style sidewalk strangers. "Rate this out of 10," "sing for the product," "try it on a hot day" — real-people-feel.
→ Builds social proof without a polished script.
Unboxing
Premium reveal energy — trio drops, ribbon-pull, hangtag macros, subscription-box moments. The packaging IS the hook.
→ Hero moments for launches, gift sets, drops.
Product Review
Honest talking-head with the product in hand. Label-read, ingredient reveal, side-by-side, "I tried this for 7 days."
→ Conversion driver — the format that closes the deal.
ASMR
Sound-led close-ups — cap-unscrews, glug pours, condensation slides, ice-drops. Caption-only / no music / audible product handling.
→ Save-driver. Watched in bed at 11pm.
Same brief. Cinematic and creator.
Both clips below were generated from the same product reference image. One brief fans out into every format the campaign needs.
Cinematic hero · Meta + YouTube
Product hero shot
TikTok + Reels native
Creator-style showcase
When you need production-grade on top.
Cinematic presets sit outside the default UGC mix — high cost-per-asset traditionally, near-instant via our pipeline. Add them when the campaign needs a hero piece.
Hyper Motion
Kinetic product hero shots — splash, pour, spin, drop. Magazine cover energy.
TV Spot
15-second cinematic narrative spots in a polished commercial register.
Wild Card
Surreal one-shot creative — FOOH stunts, dreamlike scale, impossible product moments.
Virtual Try-On
Casual or studio-grade try-before-you-buy for apparel, eyewear, accessories.
Send the product. We'll ship the whole mix.
Drop a product URL or a single image into an email. You'll get a 5-format content plan + first-week creative back within 48 hours. Async-only, no calls.
Three steps. No calls. No friction.
Email us
Send a few sentences to hello@peopleintech.io. Caleb reads every email himself, usually replies within 48 hours.
Async scoping
We send back a Loom + scoped quote. You review on your time. No calls, no scheduling tag, no pressure.
Build & ship
We build async, ship in days or weeks, and hand off via Notion + Loom walkthrough. You launch when ready.
Async in 60 seconds
Questions, answered. No call needed.
Never. Every engagement is remote — Loom walkthroughs, shared Notion docs, and email. If you want to get on a call, we're not the right studio for you. That's by design, and it's why we can ship fast.
Ready to upgrade your digital presence?
I collaborate closely with founders, brands, and creators to build, deploy, and scale premium AI integrations, custom software architectures, and automated content workflows.
- Direct collaboration with the founder
- Engineering-director caliber across stack + agents + GenAI media
- Transparent pricing & detailed scopes to kickstart projects
Let's start the conversation
Send a note detailing your business goals, estimated budget range, and desired timeline.
What to include (optional)
- Project goals & key requirements
- Estimated budget range
- Desired launch date or timeline
- Existing briefs or design inspiration