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Local Service Site

Apex Plumbing

Lead Generation & Dispatch Site

A highly optimized lead capture landing page, click-to-call mobile dashboard, and automated dispatcher sync.

Project Details

Client
Apex Plumbing Services
Role
Lead Web Developer & SEO Lead
Year
2025
Deliverables
Design & Dev
https://peopleintech.io/work/plumbing
Apex Plumbing Interface

The Challenge

A local plumbing service company had low search engine visibility, resulting in expensive Meta/Google PPC ad spend. When users did visit, the mobile page loaded too slowly to capture emergency plumbing requests.

The Solution

Engineered an ultra-fast, mobile-first emergency call-to-action landing page. Optimized local Schema.org markup and content architecture for Google Maps SEO. Configured automated dispatch notifications sending client requests straight to the technician field apps.

Key Metrics & Impact

+312%
Qualified Leads in 90 Days
-45%
Ad Spend Dependency
98/100
Lighthouse Performance Score

Tech Stack & Integration

Next.jsReact 19Tailwind CSSPostgreSQLTwilio APIn8n

We're getting calls directly from the site now instead of relying purely on expensive ads. The dispatch sync works flawlessly with our CRM.

D
Dave MillerOperations Manager, Apex Plumbing & Heating
Currently taking new GenAI engagements

Ready to upgrade your digital presence?

I collaborate closely with founders, brands, and creators to build, deploy, and scale premium AI integrations, custom software architectures, and automated content workflows.

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Let's start the conversation

Send a note detailing your business goals, estimated budget range, and desired timeline.

What to include (optional)

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