Putan Yoga & Pilates
Wellness Brand Identity & Booking Website
A premium wellness studio brand identity design and seamless, typography-first booking website for a luxury pilates and yoga studio.
Project Details
- Client
- Putan Wellness Studio
- Role
- Creative Director & Web Developer
- Year
- 2026
- Deliverables
- Design & Dev
The Challenge
Putan Wellness Studio needed to establish a premium, high-end digital presence that aligned with their luxury physical studio. Their booking process was fragmented, and their visual identity lacked cohesion across packaging, social media, and digital schedules.
The Solution
Developed a cohesive brand system with custom typography (Forma DJR and Garamond Premier Pro) and a warm beige/charcoal color palette. Crafted a custom Next.js booking engine displaying real-time class availability, instructor bios, and payment flows directly in a clean aesthetic layout.
Key Metrics & Impact
Tech Stack & Integration
“Caleb didn't just build a site; he defined our digital brand. The custom typography, warm tones, and simple checkout flow perfectly capture the serene energy of our physical studio.”
Ready to upgrade your digital presence?
I collaborate closely with founders, brands, and creators to build, deploy, and scale premium AI integrations, custom software architectures, and automated content workflows.
- Direct collaboration with the founder
- Engineering-director caliber across stack + agents + GenAI media
- Transparent pricing & detailed scopes to kickstart projects
Let's start the conversation
Send a note detailing your business goals, estimated budget range, and desired timeline.
What to include (optional)
- Project goals & key requirements
- Estimated budget range
- Desired launch date or timeline
- Existing briefs or design inspiration